Our Work

Challenge

Marine Rescue NSW tasked Sublime with the redesign and build of their existing vessel tracking system with a mobile version that incorporated a Membership System designed to assist their bases across NSW to effectively track all NSW recreational vessel details, movements, membership and member payments.

Solution

Working with Marine Rescue NSW, Sublime has developed a Mobile Application for iOS and Android that allows boating and fishing members to log on and register their activity via their mobile phone. Previously, members could only register by radio. Many watercraft and fishermen across NSW do not have a radio and as such could not be effectively tracked or helped by MRNSW in an emergency situation. Until now.

Result

Now in a 'test & learn' environment, MRNSW Mobile App 'Seahawk 2.0' has over 48,000 downloads and accounts for almost a third of member registration daily across NSW. Seahawk 2.0 is yet to be formally launched or marketed to the boating, fishing and marine leisure communities of NSW and/or nationwide. We look forward to assisting with this vital safety initiative in the year ahead.

Challenge

VHF Radio technology is the safest and most reliable way to communicate during emergencies on or near the water. However, there was little public awareness of this fact, especially as people naturally assume mobile phones will do the job in most cases. The rampant bushfires of early 2020 were threatening lives across NSW and MRNSW needed a way to educate the public that mobile phones were not a reliable option in an emergency - and without delay.

Solution

Sublime developed an integrated social media campaign which featured a VHF Radio giveaway competition – a first for MRNSW. The goal of the "Help Us Help You" campaign was to educate the public about safety in emergency situations and engage them with a relevant proposition designed to 'get the public on board'.

Result

The MRNSW " Help Us Help You" VHF Radio campaign was a huge success, with 65 VHS radios won and over 13,000 entries submitted across NSW. The former came as a complete surprise to MRNSW who were expecting no more than 100 entries. True!

Challenge

As a Not-For-Profit first-responder to marine and general emergencies in NSW and powered by Volunteers, MRNSW saves thousands of lives every year at no cost to those that they assist. MRNSW approached Sublime to find an effective way to raise much-needed funds to continue their crucial work.

Solution

Sublime developed a campaign for a MRNSW branded sunscreen, where profits could be donated directly to fundraising.

In the true spirit of Business Australia (BA) business networking, we approached our client and BA member UAS Pharma who had a high-quality, Australian-made sunscreen designed for Australian conditions. UAS embraced the idea, and our team work hard on developing the concept, brand, packaging and collateral in support of that.

Result

The MRNSW "SunStop" Sunscreen product launch and roll out is being steered by the Sublime Team and interest in ranging the line has already been expressed by Metcash and Woolworths supermarkets here in Australia.

Challenge

To bring people back into the gym after COVID –19. To remind all audiences in NSW what PCYC offers for communities and our youth across the state.

Solution

Following an open pitch, Sublime submitted a winning concept to PCYC NSW. Our "Bounce Back" concept featured Brad Fittler, the current NSW Blues Coach, as the 'face' of the PCYC NSW Bounce Back campaign.

Brad cemented the campaign concept based on his strong public profile and connection to the NSW community - especially in relation to sports, fitness and volunteering.

Challenge

As a Not-For-Profit organisation, PCYC raises funds through activities, member participation and fundraising. They needed a way to improve their revenue raising and engagement - particularly following the COVID-19 pandemic. After 116 years PCYC had never utilised digital marketing but understood that in today's era, they needed to adapt.

Solution

Sublime proposed an integrated mobile phone-centric digital marketing solution, to re-connect, engage and promote gifting.

By adopting a smart SMS communication campaign featuring video, gamification and 'in phone' transaction functionality, PCYC NSW is set to enter a new age of fundraising and connection with its regular and new donor audiences in 2021 and beyond.

Challenge

PCYC NSW has over 64 clubs across NSW. As recently as 2019, each club website was setup on its own platform, allowing each club to update their own content directly and randomly.

The downside of so many individual sites is that each site needed to be monitored by PCYC HQ (a huge workload) and, any sense of brand consistency, communication and program integration was lost across the board.

Solution

Sage Digital Agency put forward a strategic approach to resolve the issue.

Our team designed and built a single, consolidated platform where all club sites can be managed from a central location. This means that at the click of one ‘upload’ button, all PCYC club sites will synchronise and update, saving PCYC individual developer costs for all 64 sites and, enabling better brand communication and service delivery to members and prospects. The PCYC Corporate website went live in February 2021.

B2B - Print & Digital Advertising

Challenge

Yieldbroker approached Sage Australia to help raise awareness of their electronic trading platform across the South-East Asian region, to encourage traders to participate.

This was a challenge as traders have a long history of collaborating with trader partners on a trading floor, or via phone hook ups. The goal was to shift the culture to a more compliant, transparent and digital environment provided by the Yieldbroker platform.

Solution

Sage Australia launched the "Stand For" marketing campaign, which advocated for traders to join the revolution.

To spread the message, Yieldbroker partnered with the Australian Financial Review (AFR) to run a large advertising campaign over a 9-month period, from October 2020 to June 2021, across AFR's print & digital platforms. The focus was on solidifying a stronger local presence to build a greater level of awareness and engagement. Just 4 months in, there was significant buzz in the sector, with traders responding favourably.

Ongoing

Challenge

Yieldbroker engaged Sublime to create a brand for their entirely unique, technologically advanced market data platform, YB Edge, and introduce the product into the Australian market.

The challenge was to ensure that the new brand and product remained faithful to the Yieldbroker brand whilst also having its own identity that was both distinguishable, easily identified, as well as evoking the essence of the product: innovative, cutting edge and data driven.

Solution

Sublime developed a concept that focused on the core proposition – clean data:

Data. Curated.

Data. Next Level.

Along with a bold, edgy logo that met the brief perfectly, incorporating the look and feel of the parent Yieldbroker brand and matching it to the cutting edge, data driven nature of the product.

Challenge

Parilla Fresh is Australia's market leading producer of sprouts and they had a problem. The Sprout category was declining in favour with their major retail partners Coles and Woolworths such that it was on the verge of being dropped from stores Australia wide. Sublime was asked to assist.

Solution

Simple really. Invest in your category. Sublime proposed a strategic approach that included creating a new brand that would re-invigorate the category and re-introduce this super healthy, super cheap micro green to Australian consumers.

And so, we created the Aussie Sprouts brand and delivered an integrated marketing campaign fronted by our brand hero 'TREVOR'. The creative juxtaposition between micro green sprouts and our larger-than-life brand hero proved to be a winning angle.

Results

Sprout sales rose by 30% year-on-year and both Coles and Woolworths not only retained the category but moreover, agreed to increase the range of sprout products offered in-store. In their own words "Sprouts are back".

Challenge

Aussie Sprouts has always had one major challenge - lack of consumer knowledge around how best to incorporate sprouts into their daily diet. Despite knowing the facts and research around the health value of adding spouts to your diet, many consumers become stumped when it came to adding sprouts to foods that don't resemble salads and sandwiches.

Solution

Engage & Educate.

On the Aussie Sprouts website there is an entire section of recipes dedicated to each sprout. We developed the idea of adding QR codes to Aussie Sprouts packaging to boost engagement. Once scanned, each code takes consumers directly to the Aussie Sprouts recipes page for their sprout of choice.

The ubiquity of mobile phones along with the rise of QR code use in Australia (thanks to COVID-19), is providing a potent combination. In the 3 weeks since the new Aussie Sprouts packaging hit shelves in Woolworth and Coles stores around Australia, visits to the recipe pages on the Aussie Sprouts website has risen by some 300%.

Solution

Our key recommendation - Any paid activity should be concentrated in the 9 months between August 1 and April 30 in any calendar year with sufficient marketing funds invested in a brand ambassador and the creation of curated professional video content promoting both the brand and benefits of sprouts.

A long time supporter of the brand, Chef Tom is savvy on social media and on camera making him the perfect fit as brand ambassador. He boasts a genuine, well-established, highly engaged audience which we believe we can convert quickly to the Aussie Sprouts brand and product range.

Challenge

To tactically complement, boost and extend the brand launch activity with a curated, deliberately tactile brand & product 'experience' that served to successfully 'ground' the Neutriderm brand and product proposition. And to attract and secure buy-in with the professionals and publications that can effectively reach, engage and influence the purchasing decisions of the people who are most likely to lend their custom to the Neutriderm product range – now, and in the future.

Solution

The Neutriderm Activation event offered select media guests a curated one-on-one hair and skin consultation/experience in a space in keeping with the brand proposition. Each professional consultation was followed by a light 'pamper session' that included a mini hair style and light make up 'look' along with professional photography designed to both record and gift each guest with a polished memory of their exclusive Neutriderm experience.

Results

The Activation event exceeded the expectations of everyone involved. The response to the invitation was not only phenomenal, securing an impressive number of top tier guests, the feedback from the guests on the event concept and their experience on the day was overwhelmingly positive. Attendees posted their experience on the day to their socials and wrote about the brand on their respective publications. The event also led to an initial B2B opportunity for UAS Pharma.

Challenge

When UAS Pharma first approached Sublime, they were lacking a direction and strategy along with creative execution needed to grow their Neutriderm and Dermavive brands on social media. They were also on the cusp of launching new packaging for Neutriderm, the first UAS brand packaging to re-brand in almost twenty years, and realised the importance of showcasing this to consumers ahead of the brand’s official launch to market.

Solution
Sublime built out a comprehensive social media strategy for both brands which included a posting and content schedule (delivered by Sublime), Influencer engagement, community management and recommendations to expand to Pinterest and TikTok. In support of the new approach, Sublime facilitated a product shoot that captured the playful yet useful and effective nature of the products. Regular trending and topical content were created to keep the brand’s industry relevant.

As to be expected, social media played a big part in the Neutriderm brand launch, particularly to attach the carefully selected influencers to the campaign.

Challenge

Support GMC's expansion into the Tasmanian market which has been underserviced in the space and identified by GMC as a genuine 'Greenfield' opportunity.

Solution

Develop and execute an integrated marketing & advertising campaign featuring; Free To Air TV, Public Relations and coordinated Digital activity including SEM. The former designed to introduce and build out the brand story and service proposition to target audiences.

Design & build dedicated campaign landing pages to support and secure inbound activity. We also introduced GMC to an in-bound call centre partner to handle customer activity out of hours.

Covid & Brand Awareness - B2B, B2C (Facebook, Instagram, Linkedin)

Challenge

The Good Meal Company required an effective solution to create brand awareness, trust and ultimately, sales to their B2B and B2C markets (and, in a COVID dominated climate).

Solution

The solution was to expand GMC visibility, reach and engagement on digital platforms (to start). Generate targeted traffic to the GMC website which in turn could convert to customers and clients – particularly in the B2B space across LinkedIn.

Results

Campaign activity generated 94 new leads.
Orders increased by 50%
New B2B leads included: Meditech Staffing, Blue Care, Assured Home Care, Home, Heart and Healthcare and Connect4u
Organic Growth on Facebook:
Followers: +54.5%
Response time: From 34% up to 69%

Ongoing

Challenge

Planswift approached Sublime because they were losing favour, recognition and sales. Planswift had gone from being the only takeoff & estimating software in the Australian market to facing stiff (and very well branded) competition. Additionally, despite being the local licensee of the software, people searching for the brand and takeoff software online were often ending up on the US Planswift website, meaning Planswift Australia was competing against their US counterpart.

Solution

Sublime developed an integrated marketing & digital media strategy focusing on brand awareness, increased engagement with target audiences and enquiries through the website, to attract new customers and, keep them.

To date we have delivered a number of successful digital campaigns and ongoing e-mail management to ensure continued communications with consumers including SEM (Google Ads & Social Media) activity and a dedicated E-commerce solution to secure online sales.

Ongoing

Challenge

The Snowy Monaro Region was heavily affected by the Black Summer bush fires, regional floods and the global COVID-19 pandemic. Border closures and lockdowns only compounded the challenges for businesses in this region. Business Australia and local councils approached Sublime to assist as many businesses reported a lack of quality marketing and digital services in their Local Government Areas (LGA).

Solution

The Business Recovery Program was established by Business Australia and local councils to help local businesses survive and bounce back. Sublime was introduced to the program and a marketing assistance program was developed. The need for some in-person consultation was also identified so the team quickly planned a three day visit to the region. Over three days the Sublime team interviewed 17 businesses and provided relevant marketing and digital recommendations in the weeks following. The feedback we received was overwhelmingly positive.

We developed a social media training program for small business Bumbalong Bees and assisted Cobargo Wellness Group with their federal government grant proposal for the 'Surviving After Crisis Program' - a free, online in-depth course consisting of six modules across eight LGAs.

*Our visit and program was noticed by Bega Valley Councilor Tim Whitaker who is eager to establish a similar program in his region. Discussions are underway. The local council network has also reached western NSW and as such, we have recently begun working with businesses in the Wagga Wagga shire as well.

Creative: Static Image	Creative: Flip Video
Website purchases: 233	Website purchases: 187
Cost per purchase: $5.15	Cost per purchase: $6.42
Minimum purchase: $70	Minimum purchase: $70
Sales:$64.85 X 233 =$15,110.05	Sales:$63.58 X 187 =$11,889.46
Ad cost: $1,199.99	Ad cost: $1,199.98
Difference: $13,910.06	Difference: $10,698.48
Days Run: 48	Days Run: 48
Budget: $25 per day	Budget: $25 per day

Seahawk 1st Responder Mobile App

VHF Radio Campaign Summer 2020

VHF Radio Campaign Summer 2020

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2020/21 Project Bounce Back

Digital Fundraising

Corporate Website Design & Build

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Australian Financial Review Campaign

B2B - Print & Digital Advertising

YB Edge Brand Origination

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Brand Origination & Launch

Customer Engagement & QR Codes

Brand Ambassador

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